National Tourism Policy: Salient features of the new draft NTP - Ministry of Tourism and Culture

National Tourism Policy: Salient features of the new draft NTP - Ministry of Tourism and Culture

ntp-national-tourism-policy-paramnews-sailent-feature

A National Tourism Policy (NTP) was formulated in 2002. However, taking into account the widespread, interrelated global developments and advancements, which have had a strong bearing on the Tourism sector, a new draft National Tourism Policy has been formulated and the same is yet to be approved. 

Some of the salient features of the new draft National Tourism Policy include: 
  • Focus of the Policy on employment generation and community participation in tourism development. 
  • Stress on development of tourism in a sustainable and responsible manner. 
  • An all-encompassing Policy involving linkages with various Ministries, Departments, States/Union Territories and Stakeholders. 
  • The Policy enshrines the vision of developing and positioning India as a “MUST EXPERIENCE” and “MUST RE-VISIT” Destination for global travellers, whilst encouraging Indians to explore their own country. 
  • Development and promotion of varied tourism products including the rich Culture and Heritage of the country, as well as niche products such as Medical &Wellness, Meetings, Incentives, Conferences and Exhibitions (MICE), Adventure, Wildlife, etc. • Development of core infrastructure (airways, railways, roadways, waterways, etc.) as well as Tourism Infrastructure. 
  • Developing quality human resources in the tourism and hospitality sectors across the spectrum of vocational to professional skills development and opportunity creation. • Creating an enabling environment for investment in tourism and tourism-related infrastructure. 
  • Emphasis on technology enabled development in tourism. 
  • Focus on domestic tourism as a major driver of tourism growth. 
  • Focus on promotions in established source markets and potential markets, which are contributing significantly to global tourist traffic, with targeted and country specific campaigns. 
  • Emphasis on Tourism as the fulcrum of multi-sectoral activities and dovetailing of activities of the Ministry with important/flagship schemes of the Government of India. 
This information was given by Dr. Mahesh Sharma, Minister of State for Tourism and Culture (Independent Charge) in a written reply in Rajya Sabha today.

No comments